50cent introduces new fragrance
50 Cent goes bare-chested for the promo campaign touting his new men’s fragrance, Power by Fifty Cent.
“For me, power isn’t just something you learn on the street or in the boardroom — it’s a way of life,” the artist says of the scent, which mixes notes like lemon leaves, black pepper, coriander and nutmeg.
“I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”
Power by Fifty Cent launches exclusively at Macy’s on Nov. 5. Prices range from $50.50 (for a 1.7 oz. eau de toilette) to $68.50 (for a two-piece gift set of eau de toilette and after shave).
In other 50 news, the mogul appeared on Philadelphia’s Power 99FM recently to confirm a comment made during a previous visit by Beanie Sigel, who told host Charlamagne Tha God that he was close to signing a deal with G-Unit, but the deal was blocked by his Roc-a-Fella label head, Jay-Z.
“He [Beanie Sigel] would have got at least $800,000 at that point to come over,” 50 Cent told radio personality Miss Jones Monday. “Jay was telling him that he didn’t want to lose him. I think Jay and Puffy had these feelings toward me at one point I believe.”
50 Cent said Puffy stood in the way of a similar attempt to bring estranged Bad Boy artist Mase to G-Unit.
“They didn’t want to lose anything to me, while their energy was going on. Puff didn’t want to sign the Mase deal and Jay didn’t want to do that,” 50 told Miss Jones.